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Federal Oil wins "Superbrands" title for motorcycle lubricants
Wednesday, October 23, 2024 20:50 WIB

Federal Oil retains 2024 Superbrands Award. (ANTARA/HO-Federal Oil)

Jakarta (ANTARA) - ExxonMobil Lubricants Indonesia (EMLI) through its Federal Oil lubricant brand has again won the 2024 Superbrands Award for the two-wheeled vehicle lubricant category.

PT EMLI Marketing Manager Ajeng Saraswati Putri explained that Federal Oil, which has been active in the Indonesian lubricant market for 36 years, has built a strong brand image

so that it can maintain this predicate for the past decade. "Of course, this is a proving ground for Federal Oil which is supported by strategic partners, namely distributors and partner workshops of the Federal Oil Center as a form of commitment to continue to consistently provide comfort for motorcyclists in the country to support daily activities," said Ajeng Saraswati Putri in a press release on Tuesday.

Also read: PT EMLI again wins the Public Relations award for the second time

The Superbrands Award for the best brands and corporations in Indonesia is given based on five criteria, namely market dominance, long term, good intentions, consumer loyalty, and market acceptance.

The Superbrands Award collaborates with an independent research institution, namely The Nielsen Company Indonesia, to conduct a survey of customers. The research was conducted in major cities in Indonesia, such as Jakarta, Bandung, Medan, Surabaya, Makassar, and various other cities.

Also read: PT EMLI again wins the 2023 Social Media Award

"Various innovations presented by Federal Oil this year and in line with the 'pasti makin nyaman' campaign, namely by presenting the Nyaman Berhadiah 2024 program. The program, which is intended for automatic motorbike users, will be held from July to the end of December 2024," said Ajeng Saraswati Putri.

Exxon Mobil Corporation has several affiliates in Indonesia with the trademarks ExxonMobil, Mobil™, and Federal Oil™. This lubricant brand is also well-known in Indonesia for being a sponsor of Gresini Racing which is strengthened by popular racers Marc Marquez and Alex Marquez.

Also read: Indonesia partners with ExxonMobil to develop CCS potential

Also read: Mobil Lubricants partners with MotoGP racing team KTM to launch new lubricants
Reporter: Alviansyah Pasaribu
Editor: Siti Zulaikha
COPYRIGHT © ANTARA 2024
... See MoreSee Less

Federal Oil wins Superbrands title for motorcycle lubricants
Wednesday, October 23, 2024 20:50 WIB

Federal Oil retains 2024 Superbrands Award. (ANTARA/HO-Federal Oil)

Jakarta (ANTARA) - ExxonMobil Lubricants Indonesia (EMLI) through its Federal Oil lubricant brand has again won the 2024 Superbrands Award for the two-wheeled vehicle lubricant category.

PT EMLI Marketing Manager Ajeng Saraswati Putri explained that Federal Oil, which has been active in the Indonesian lubricant market for 36 years, has built a strong brand image

so that it can maintain this predicate for the past decade. Of course, this is a proving ground for Federal Oil which is supported by strategic partners, namely distributors and partner workshops of the Federal Oil Center as a form of commitment to continue to consistently provide comfort for motorcyclists in the country to support daily activities, said Ajeng Saraswati Putri in a press release on Tuesday.

Also read: PT EMLI again wins the Public Relations award for the second time

The Superbrands Award for the best brands and corporations in Indonesia is given based on five criteria, namely market dominance, long term, good intentions, consumer loyalty, and market acceptance.

The Superbrands Award collaborates with an independent research institution, namely The Nielsen Company Indonesia, to conduct a survey of customers. The research was conducted in major cities in Indonesia, such as Jakarta, Bandung, Medan, Surabaya, Makassar, and various other cities.

Also read: PT EMLI again wins the 2023 Social Media Award

Various innovations presented by Federal Oil this year and in line with the pasti makin nyaman campaign, namely by presenting the Nyaman Berhadiah 2024 program. The program, which is intended for automatic motorbike users, will be held from July to the end of December 2024, said Ajeng Saraswati Putri.

Exxon Mobil Corporation has several affiliates in Indonesia with the trademarks ExxonMobil, Mobil™, and Federal Oil™. This lubricant brand is also well-known in Indonesia for being a sponsor of Gresini Racing which is strengthened by popular racers Marc Marquez and Alex Marquez.

Also read: Indonesia partners with ExxonMobil to develop CCS potential

Also read: Mobil Lubricants partners with MotoGP racing team KTM to launch new lubricants
Reporter: Alviansyah Pasaribu
Editor: Siti Zulaikha
COPYRIGHT © ANTARA 2024
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