Superbrands commissions independent research to identify the strongest brands on the Romanian market.
Since entering the local market in 2005, Superbrands Romania has developed two types of programmes: a pilot edition of Superbrands in 2006 and two successive Business Superbrands programmes in 2007/2008 and, respectively, in 2009. This year, a first edition of Consumer Superbrands is currently under development.
BDR Associates, PR Agency and Exclusive Associate of Hill & Knowlton in Romania, is the partner appointed by the Superbrands International Organization to develop the Superbrands Programmes in Romania.
The Artist came to life in the Superbrands Tribute Event
The Consumer Superbrands 2011 Book was launched last night in a special atmosphere. The invitees were invited to look back in time to the ‘20s and look forward at the screen as they were in for a surprise. The theme of the event was the Artist, and the artist himself with his star enchanted the honoured guests. Details about the event and this year’s event will soon be available.
Programme Highlights
37 highly reputed brands in the latest edition of Consumer Superbrands
The fifth edition of the Superbrands Romania was finalized. The second Consumer Superbrands book for Romania presents 37 models of successful branding.
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News Superbrands Romania
In September 2011, Superbrands Romania announced the results of the research conducted early this spring. A first in this programme, the Superbrands top is lead by a Romanian brand, Borsec. The next brands included in top ten Superbrands are adidas, Mercedes-Benz, Dr.Oetker, IKEA, Coca-Cola, Nike, BMW, Jack Daniel's și Orbit.
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Stop Press
The fourth edition of the Superbrands programme in Romania has been completed with the launch of the first Consumer Superbrands Book for Romania and the disclosure of the results of this year’s programme.
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About the Programme
How the programme works The Superbrands Organisation identifies and pays tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands from all over the world. This is done by a selection process, which indicates which brands are qualified for inclusion in each project.
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Expert Opinion
What makes a Superbrand in Romania? What are the key attributes a Superbrand has? The research “What Makes a Superbrand in Romania” offers some interesting answers.
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ROLLS-ROYCE GROUP TOPPLES MICROSOFT TO BE NAMED TOP BUSINESS SUPERBRAND 2011
Rolls-Royce Group has been named as the number one Business Superbrand in the UK for 2011, the first time since 2007 that the list has not been topped by either Microsoft or Google.
MERCEDES-BENZ NAMED AS UK’S NO. 1 CONSUMER SUPERBRAND
Mercedes-Benz has been crowned the UK’s number one Consumer Superbrand for 2011, toppling last year’s winner Microsoft which has dropped into 6th place.
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Contact Us
Superbrands Romania BDR Associates A Hill & Knowton Associate 1A Nikolai Gogol Str, Bucharest Phone: +4021 231 13 19 Fax: +4021 231 22 50
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