Superbrands commissions independent research to identify the strongest brands on the Romanian market.
Since entering the local market in 2005, Superbrands Romania has developed two types of programmes: a pilot edition of Superbrands in 2006 and two successive Business Superbrands programmes in 2007/2008 and, respectively, in 2009 followed by a first Consumer Superbrands edition. BDR Associates, PR Agency and Exclusive Associate of Hill & Knowlton in Romania, is the partner appointed by the Superbrands International Organization to develop the Superbrands Programmes in Romania.
On April 26th 2012, the second edition of Consumer Superbrands was launched. Find out more about the brands presented in the Consumer Superbrands Book and this year's edition here !
The Consumer Superbrands 2011 Book was launched on April 26th within the traditional Tribute Event held on April 26th at the JW Marriott Bucharest Grand Hotel. The 37 brands which were celebrated, the Superbrands Council and other distinguished guests were invited to take a trip back in time to the ‘20s. The theme of the event was inspired by the Oscar winning motion picture the Artist. A tribute to the award winning production was recreated within the event with special moments performed by Romanian artists. It was a great evening as we invite to see for yourselfhere.
The results of this year research conducted within the Consumer Superbrands 2011 programme can be accesed here .
Programme Highlights
37 highly reputed brands in the latest edition of Consumer Superbrands
The fifth edition of the Superbrands Romania was finalized. The second Consumer Superbrands book for Romania presents 37 models of successful branding.
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News Superbrands Romania
In September 2011, Superbrands Romania announced the results of the research conducted early this spring. A first in this programme, the Superbrands top is lead by a Romanian brand, Borsec. The next brands included in top ten Superbrands are adidas, Mercedes-Benz, Dr.Oetker, IKEA, Coca-Cola, Nike, BMW, Jack Daniel's și Orbit.
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Stop Press
The fourth edition of the Superbrands programme in Romania has been completed with the launch of the first Consumer Superbrands Book for Romania and the disclosure of the results of this year’s programme.
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About the Programme
How the programme works The Superbrands Organisation identifies and pays tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands from all over the world. This is done by a selection process, which indicates which brands are qualified for inclusion in each project.
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Expert Opinion
What makes a Superbrand in Romania? What are the key attributes a Superbrand has? The research “What Makes a Superbrand in Romania” offers some interesting answers.
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There are two separate surveys: Consumer Superbrands (the UK’s strongest B2C brands) and Business Superbrands (the UK’s strongest B2B brands). The results of both surveys are published annually in February.
Rolex tops Superbrands 2012 list as UK firms climb
Rolex has come first in a list of the UK’s top consumer brands for the first time in its history. The luxury watchmaker beat Coca-Cola and Google into second and third places respectively in the Consumer Superbrands 2012 poll.
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Contact Us
Superbrands Romania BDR Associates A Hill + Knowton Strategies Affiliate 1A Nikolai Gogol Str, Bucharest Phone: +4021 231 13 19 Fax: +4021 231 22 50
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